I worked with an affiliate brand for B2B products two years ago and was able to double their affiliate link clicks from social media.
Here’s a snippet of the result in the first few months.
Okay, I agree it’s not that great. But the exciting thing is that these clicks didn’t come directly from our blog posts.
We achieved them by promoting other people’s content in my client’s social media profiles using retargeting pixels.
It’s a new system of generating organic traffic without the lift of a finger by leveraging ContentStudio and Replug – two powerful social media software.
ContentStudio offers tools to strengthen your social media and content marketing. On the other hand, Replug gives you a full suite solution to manage and shorten links.
Fortunately for you, only a few people know about this new system.
In this article, I’ll dive deep into ContentStudio and replug features. I’ll show you the secret method of marrying them to grow your social media traffic.
There are very few other articles on the internet talking about this, so I’ll need you to be very keen.
With that said, let’s get started.
What is Content Studio?
ContentStudio is a content marketing and social media management platform. It combines the power of discovering stunning content with social media scheduling and posting.
The tool is coupled with a storing AI content curator. This gives it the ability to schedule repeat posts with different information for each social media platform.
Plus, it will keep you updated with relevant trending content suggestions taken from different data sources.
While the platform has kept a low profile, it has a lot to offer that’ll impress you.
We have so many platforms offering the same service, for example, Buffer and Hootsuite, but why ContentStudio?
Why Do You Need ContentStudio?
A regular user spends between 2 – 3 hours on social media. And they spend most of this time-consuming content, not creating it.
As a SaaS business, you need to get these people to your product. At the same time, you don’t want to spend two hours creating content for them.
The goal of ContenStudio is to reduce the time you spend on creating consistent social media posts. You’ll use it for automatic content scheduling, creation, and sharing, which drives traffic to your website on autopilot.
ContentStudio Key Features
- Content Discovery and Insights
ContentStudio uses deep AI and complex analysis to get the most accurate data to use in your social media strategy.
The data will show you what is working and what’s not in different domains, industries, and even your competitors.
With the information, you can create better content that targets and resonates with your audience.
- Blogging Section
Through the blog composer section, you can post directly to your WordPress, Medium, or Tumblr.
The section also offers a full-suite SEO toolbox. It checks all your posts and gives you a score depending on your target keyword intensity, page description, and SEO title.
Furthermore, you can use the RSS feed to promote your blog posts directly to social media.
After creating an article, you’ll write a note to keep personalization in check. Next is to publish it on all your platforms like Instagram, Twitter, and Facebook all at once.
This is a big time-saver for websites that publish a lot of content on multiple social media accounts.
- Content Planner and Calendar
With this feature, you can streamline your content workflow to collaborate with your team members using a calendar.
You can plan, approve, or even reject content meant for your marketing channel from one place. This gives you full control of your social media and content marketing strategy.
- Unified Social Inbox
Since you’re posting to multiple social media accounts, you’ll likely get a lot of conversations. But logging into multiple social media accounts to reply to comments is mind-numbing.
With the unified social inbox feature, you can manage all the conversations from one place.
Whether you have received 3 or 30 messages, the inbox will keep everyone on the same page and let nothing pass you by.
What Is Replug?
Replug is a URL shortener that allows you to shorten links and share them on any media multiple times to gain traffic or gather leads.
For example, it will turn such a URL like this “https://example.com/assets/category_B/subcategory_C/Foo/“ into this “https://example.com/Foo.”
It also acts as a link tracking platform. This means you can add a branded and eye-catching CTA on a web page to bring back traffic to your site, landing page, or blog post.
With the features the tool offers, you can do a lot of stuff like:
- Creating beautiful landing pages
- Generating and managing QR codes
- Creating branded short links with a custom domain
- Retargeting the people who click your links
- Adding compelling CTAs to every link you create
- Embedding custom widgets on the shortened links
Replug Main Features
Replug is a worthy competitor because of the unique features it brings to the market. After using the tool for over a year now, these are my favorite features.
- Numerous Integrations
Replug gives you a whole load of integrations.
These include marketing tools, social media platforms, lead generation, and retargeting platforms.
Below are the integrations in each category.
- Social Media Bio Links
Would you like to have one link that brings all your social media profiles under one roof? That’s what the social media bio link is for.
It gives you the ability to create a bio link that connects up to five social media profiles, ten links, and an RSS feed that fetches the first five articles from your blog?
That’s the link I put on my client’s Instagram bio section.
When you click on that link, it doesn’t directly lead you to his website. It leads to this page below.
As you can see, it gives you more options. You can decide to read the latest articles, check one of his social media profiles, or listen to his podcasts. Pretty cool!
- Link Tracking Analytics
Replug rides on analytics. The creators know that your digital marketing campaign is only effective if you get the right data.
For this reason, the tool provides ten data points. You can track the engagement matrices, analyze click performance, and conversions by duration, country, browser, or source.
Furthermore, Replug gives you insights into the performance of your links every day, weekly, or monthly depending on your preferences.
- Replug Chrome Extension
Operating using the chrome extension makes your work easier and saves you time. Shortening links are much quicker as you instantly create branded links when browsing the internet.
The process is simple. First, download the extension. You will be asked to log in by providing your credentials.
Once it plugs into your chrome extension, you can do anything without having to log in over and over again through the website.
- Retargeting Pixels
This is the most important feature.
It allows you to amplify your chances of conversion by targeting the people that have already interacted with your content. You will create unique pixels on your social channels to show ads that target your warm leads.
How to Use ContentStudio And Replug For Your Social Media Campaigns
ContentStudio and Replug are owned and developed by the same company. However, the developers didn’t think of creating a unifying feature that could allow you to add replug’s CTA’s on shared links through ContentStudio.
The users were the ones who saw the lacking feature and demanded it. This came to fruition a few years ago.
So, what does this mean?
You can combine the power of ContentStudio’s seamless automation with Replug’s ability to return the traffic on the links you promote back to your website.
This implies that you have a passive way of increasing your website traffic from social media seamlessly.
To do that, you first need to integrate the two tools.
Integrating Replug To ContentStudio
No need to worry; the process is simple. Follow the steps below.
- Go to Integrations on Your ContentStudio Account
The first step is to click settings at the top right corner of your dashboard. Next, click
“other integrations,” as shown on the screenshot.
- Integrate With Replug
The next step is to search Replug from the Integrations available. Once you get it, click connect, as shown in the image below.
- Authorize The Account
After following the two steps, the next thing is to authorize the integration, as shown below.
- Select Your Default Brand and Verify Your Connection
The authorization process imports all your brands from replug onto this table in ContentStudio.
You will select your preferred brand and campaign. Finally, confirm if your replug account is successfully connected.
Now it’s time to get to the meat of this guide. Here’s how to use both tools in your social media to grow your traffic.
How to Use Replug and ContentStudio
The steps might get a little bit technical. But I’ll try my best to make it as easy as possible to understand. Are we good? Let’s go.
Step 1: Create a subdomain in Replug. All you have to do is add a few records to your DNS control panel and wait a few hours to propagate.
Step 2: Go back to ContentStudio, link your Replug account. (We already talked about this).
Step 3: Select a default Replug campaign for every automation you create. Let’s say that you have a blog about online marketing.
You want to drive traffic to a particular article on your site. You’ll create a campaign in Replug.
Replug will shorten, retarget, track, analyze and insert the magic widget at the bottom corner of every page that points traffic back to your website.
Here’s an example of one we created for my client’s Facebook page.
Step 4: Back in ContentStudio, create workflow automation that promotes the online marketing article according to your specific keywords and parameters.
Final Point
Getting organic traffic from social media isn’t easy as it seems. I know you’ve read or watched videos where you are advised to share your posts on social media, and traffic will come out of the blues.
Just like SEO, getting organic traffic from social media is also hard.
You need the right strategy with the right tools. I have used ContentStudio and Replug and can vouch for them without a doubt. When used well, you can generate traffic from social media on autopilot with little input.